I led the end-to-end design and execution of a new website for Urbanaut Brewery, a bold and character-driven craft brewery based in Auckland, New Zealand. Known for its creative, urban-inspired identity, the goal was to create a digital experience that felt just as distinctive and engaging as the brand itself.

As Lead Project Manager, I oversaw the full project lifecycle—from initial concept and strategy through to final delivery—ensuring alignment across design, content, and development. I worked closely with the Urbanaut team to understand their brand personality, audience, and business goals, translating that into a cohesive and user-focused digital experience.

The UI/UX design focused on creating an intuitive, visually engaging site that balanced playful brand elements with clear navigation and structure. I developed high-fidelity mockups, user flows, and a scalable design system to ensure consistency across all pages and devices.

In addition to the digital experience, I contributed to the brand’s visual direction through updated design elements and original photography. I captured on-site imagery that reflects the brewery’s atmosphere, products, and personality, helping to create an authentic and immersive brand presence throughout the site.

The final result is a modern, responsive website that not only showcases Urbanaut’s products and story, but also strengthens their overall brand identity and connection with their audience.